Dallas Stars Embrace Streaming with Victory+
The Dallas Stars are leaping into the streaming arena after severing ties with Diamond Sports Group and Bally Sports networks. They announced a significant seven-year deal with A Parent Media Co. Inc. to establish a new streaming platform called Victory+. This groundbreaking service will ensure all non-nationally broadcast Stars games are available to fans free of charge, supported by advertisements.
Victory+ pioneers a new era in sports distribution, making Dallas the first major U.S. men’s sports franchise to shift its local broadcasts entirely from regional sports networks to streaming. This strategic move aims to prioritize fans, offering 100 percent of Stars content at no cost. According to Sportico, this decision follows careful planning and extensive research, underlining the organization’s commitment to innovative fan engagement.
Joining teams like the Vegas Golden Knights, Utah Hockey Club, and Florida Panthers, the Stars move away from Diamond Sports Group marks a significant trend in the NHL. Brad Alberts, Stars president and CEO, expressed pride in launching this novel streaming solution, highlighting the transformative potential for sports programming through Victory+. This adaptation signifies a shift in how sports franchises deliver content to their audiences, embracing digital innovation wholeheartedly.
