Applause filled Big Night Live in Boston as the winners of the 2024 Stanley Awards were announced. Anson Carter, former NHL forward, had a heartwarming moment when he brought Jack Edwards, the retired Boston Bruins announcer, back on stage, earning a standing ovation. This capped off a night celebrating the NHL’s top business achievements, with the Anaheim Ducks winning Best Marketing Campaign for their Vans collaboration, marking their first Stanley Award.
Tuesday’s ceremonies highlighted the innovation and commitment of NHL teams. The Washington Capitals and Philadelphia Flyers continued their winning streaks, the Capitals for their “All Her” campaign promoting girls in hockey, and the Flyers for their social media excellence. The Boston Bruins and Calgary Flames also received accolades for their marketing and ticketing initiatives, respectively, showing the league’s diverse and creative strategies.
Two new awards were introduced, pushing the total to eight. The New York Islanders won for improving the fan experience at UBS Arena, while the Dallas Stars secured a win for Strategy, Analytics, and Innovation. These honors reflect the NHL’s dedication to enhancing operations and fan engagement, driving forward the collective excellence of the league.
