Smells like mayo: Titans quarterback Will Levis introduces a unique fragrance crafted by Hellmann’s Mayonnaise.
Levis’s collaboration with Hellmann’s has taken an unexpected turn, as the brand announced the release of a fragrance inspired by him, aptly named “Will Levis No. 8, Parfum de Mayonnaise.” This quirky initiative has certainly turned heads.
In promoting this unusual scent, Hellmann’s unveiled a 40-second commercial featuring Levis, reminiscent of traditional men’s cologne ads.
“They try to define you, but you are the ingredient to your own success. Lucious, eggy – smell like greatness,” Levis whispers while holding a jar of Hellmann’s, adding a playful twist to the campaign.
The fragrance hit the market on a dedicated Hellmann’s website, and it sold out by noon ET on its launch day. The site is set to restock and will be available again at 10 a.m. ET the following day.
At just $8 per bottle, the fragrance pays homage to Levis’s jersey number, 8. It boasts intriguing scent notes, including tart lemon, a mayonnaise accord, coffee, musk, and vanilla.
Levis previously shared his unusual taste for mayonnaise in coffee during his college days. He recounted a breakfast moment before a game when he discovered this combination by accident.
“It was a Friday before a game, my girlfriend and I were at breakfast, and there was no cream or sugar, just a bottle of mayo,” Levis explained in an NFL social media video. “She joked, ‘Do you think people are supposed to put this in their coffee?’ I thought, ‘Maybe, let’s try it out.'”
Despite the buzz, Levis downplayed this quirky preference during his introductory press conference with the Titans after being drafted in 2023, labeling the mayo-in-coffee incident as a one-time occurrence. However, he had previously demonstrated the combination at SEC Media Days.
Hellmann’s capitalized on this revelation to form a partnership with Levis, signing him to a lifetime deal in August 2023. Not long after, they introduced a “mayo mocha” coffee drink at a Nashville coffee shop.
In other news, Levis is gearing up for his second season as the starting quarterback for the Titans, now under the direction of new head coach Brian Callahan, who replaced Mike Vrabel.
This offseason, the Titans made significant moves, including signing wide receiver Calvin Ridley and adding Tyler Boyd and running back Tony Pollard. They also strengthened their offensive line by drafting Alabama tackle JC Latham with the seventh overall pick.
Levis expressed gratitude for the team’s investments, stating, “It gives me a sense of confidence that they trust me. It’s cool to see the weapons we have as an offense, and we’ve shown throughout training camp that they’ve made the right decisions.”
In his preseason debut against the San Francisco 49ers, Levis completed 4 of 5 passes for 35 yards and rushed for a touchdown over the two drives he played, showcasing his readiness for the upcoming season.
