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32 Years Later: The Legendary Legacy of ‘How ‘Bout Them Cowboys’!

'How bout them Cowboys': Looking back at the iconic phrase 32 years later

How ’bout them Cowboys? This iconic phrase, introduced by former Dallas Cowboys head coach and FOX Sports analyst Jimmy Johnson, has become a beloved rallying cry for football fans everywhere. On this day, 32 years ago, Johnson unwittingly created a phrase that would resonate through the ages.

To understand the origins of this memorable line, let’s rewind to January 17, 1993:

Setting the scene

The legacy

In a moment of spontaneity, Johnson recalled, “I was standing on that table … looking at all these players [who are] all excited. I was stumped. I didn’t know what to say, and I looked [out and] I said, ‘How about them Cowboys?'”

He reflected, “Little did I know those four words would define my time with the Cowboys. I hear it all the time now.”

The phrase became a source of inspiration for the 1993 Cowboys, propelling them to a Super Bowl victory against the Buffalo Bills, with a staggering score of 57-12 on January 31, 1993.

Fast forward to the present, and the phrase may not reflect the current struggles of the Cowboys, who faced a challenging season marked by injuries and contract disputes that led to their absence from the playoffs. However, devoted fans are likely to revive the saying as Dallas aims for a comeback next season. The team is currently on the hunt for a new head coach after finishing the 2024 campaign with a 7-10 record, placing third in the NFC East.

For Johnson, the phrase remains a cherished part of his legacy. His co-hosts on NFL on FOX reminded him, “It’s kind of your legacy wherever you go.” With a smile, Johnson replied, “Well, how ’bout them Cowboys?”

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Written By

Dave Gallo is a leading sports bettor and handicapper since 1999, known for his impressive 10-0 winning streaks. A journalism, advertising, and media studies major at the University of Wisconsin-Milwaukee, he combines his betting expertise with academic knowledge. Gallo's strong work ethic and passion for sports fuel his ongoing success and scholarly pursuits.

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